TESSA DIXSON, IDENTITY, 2020

  
Graphic design, creative direction

“This 22-year old is an arrtist that can’t be boxed in. The Belgian singer-songwriter makes moody alt-pop music that truly sounds like it came straight from the heart”
— Highsnobiety.com


Tessa dixson is a 22-year old Belgian singer-songwriter with English/Californian roots. With some deeply moving singles under her belt as well as strong collaborations with Belgian artists such as Romeo Elvis or Warhola she is slowly becoming the most exciting pop act in Belgium.

For the creation of Tessa’s visual identity multiple sources of inspiration came forward through an extensive research phase. Tessa’s personal identity and style is varied and eclectic. Our aim was to translate this into an identity system that can evolve with her throughout her career. The identity is build up around a wordmark. Including 2 layers of typography. ‘TESSA’ and ‘DIXSON’ collide in a raw and constrasting visual. Adding a multitude of icons to represent her different companies, values and interest the whole comes together in a 90s inspired, technical aesthetic. Tessa’s visuals are always created in close collaboration with her to make sure her expressions as an artist are true to her vision. Always collaborating with young creatives in different fields. 

Photography by Bob Jeusette, Victor Pattyn 



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