Graphic design, creative direction 

Fifty Lab is the result of a collaboration between monthly showcase event Fifty Sessions and creative agency KuratedBy. Resulting in a ‘smart curation festival’ located on 10 key locations in the heart of Brussels. Fifty Lab collaborates with 20 of the best festivals in Europe (including Glastonbury, Best Kept Secret, Paleo,..) to curate a line-up of emerging talent. For bookers as well as music lovers it’s a unique opportunity to discover new talent.

For the 2020 edition of Fifty Lab we aimed to create an updated version of the 2019 identity system. With an updated ‘halftone’ system, now using squares and gradients. An updated color caplette and a new typographic system. We maintained the original street-aesthetic feeling but in a new and updated visual language. Due to COVID-19 the festival was cancelled and thus the identity was not rolled out in it’s intended form.

Photography by Ines Vansteenkiste-Muylle, Anton Fayle & Mathiue Teissier 

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