Graphic design, creative direction 

Fifty Lab is the result of a collaboration between monthly showcase event Fifty Sessions and creative agency KuratedBy. Resulting in a ‘smart curation festival’ located on 10 key locations in the heart of Brussels. Fifty Lab collaborates with 20 of the best festivals in Europe (including Glastonbury, Best Kept Secret, Paleo,..) to curate a line-up of emerging talent. For bookers as well as music lovers it’s a unique opportunity to discover new talent. 

For the first edition of the festival an identity system was created based on the 50/50 principle. This reflects in the grid system, the image treatment which is a halftone system (dots) and the bold ‘50’ wordmark. The identity works as a system and has no fixed state. Always evolving and adjusting. This combined with the photography of Daniil Lavrovski, who made an analog photo series of Brussels in all it’s rawness and celebration. 

Photography by Daniil Lavrovski

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