Graphic design, creative direction 

Emma is a Belgian pop singer who has had multiple hits since the start of her career at just 14 years old. Now 22, Emma was in need of a clear visual identity. Emma released her latest single ‘Joan’ in february of 2020. To accompany the single we created an identity system. Including multiple icons and logomarks. Each element has a specific link to Emma’s life and personality. The overarching aesthetic is minimal and feminine.

Photography by Jan Philipzen & Ramy Moharam Fouad
Released under SONY music
In collaboration with Nils Van de Cauter 

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